Understand the business. Recommend the smallest fix. Build it properly.

A working session to understand your business: revenue mix, margins, operations, and where the current setup gets in the way. No code review yet — this is about the business first.

Structured audit of the theme, apps, integrations, and data model. I document what's fragile, what's redundant, and what's actually holding up load.

A written recommendation with the smallest change that solves the real problem. If a marketplace app or a different partner is the right answer, I'll say so.

Short cycles, frequent check-ins, work reviewed in a staging environment. No black-box handoffs at the end.

Cross-browser, mobile, and edge-case testing. Checkout, tax, and shipping paths get particular attention because that's where quiet regressions cost the most.

Coordinated deploy with a rollback path prepared in advance. Monitoring in place before traffic hits the change.

The engagement doesn't end at launch. Most clients move into a retainer so I stay on for the next quarter of work.