Move your WordPress store to Shopify without losing rankings, orders or customers.
I lead WordPress and WooCommerce to Shopify migrations from the first audit to the weeks after launch. Your products, collections, customers, order history and blog move across, every old URL is redirected, and your store is rebuilt on a faster Shopify theme your team can edit without a developer.
- Shopify Select Partner
- Building on Shopify since 2018
- Typical timeline: 2 to 4 weeks
Less time maintaining the store, more time running the business.
WordPress with WooCommerce can run a good store, but it asks a lot of you: hosting, security patches, plugin updates that break each other, and a checkout you have to keep fast and secure yourself. As the store grows, more of your time goes into keeping it running instead of selling.
Shopify takes that work off your plate. Hosting, security and checkout are handled for you, the theme editor lets your team change pages without code, and the app ecosystem covers most features that needed a plugin before. The migration is where the risk sits, which is why it needs a plan, not just an import tool.
Your store's data moves across. Your design gets better.
Products and variants
Titles, descriptions, prices, SKUs, stock levels, images and variants. WooCommerce attributes are mapped to Shopify options, and products with more attributes than Shopify allows are restructured, not truncated.
Categories to collections
WooCommerce categories and tags become Shopify collections, including automated collections where the rules allow it, so customers can still browse the way they used to.
Customers
Names, emails, addresses, tags and marketing consent. Passwords can't be transferred from any platform, so we plan how customers sign in to the new store.
Order history
Past orders are imported as archived history, without sending customers any emails, so your reports and customer records stay complete.
Blog posts and pages
Articles, authors, images and static pages like About, FAQ and policies, with their formatting cleaned up for Shopify.
SEO and redirects
Page titles, meta descriptions and image alt text, plus a 301 redirect for every old URL that has traffic or links, so Google and your customers land on the right page.
The design is rebuilt, not copied. WordPress themes don't run on Shopify, so your storefront is rebuilt on a Shopify theme. That's where Shopify wins: a faster, cleaner store with product pages and checkout built to convert.
The mistakes that cost stores rankings and sales, and how I prevent them.
Rankings drop after launch
WordPress and Shopify use different URL structures (/product/ vs /products/). Every indexed URL gets mapped to its new address with a 301 redirect before launch, then checked in Search Console afterwards.
Variants break or go missing
WooCommerce allows more attributes per product than Shopify does. I review your catalog first and decide how to restructure complex products instead of letting an import tool cut options off.
Images missing or in the wrong order
Image URLs, galleries and variant images are mapped and spot-checked on real product pages, not just counted in a spreadsheet.
Customers can't log in
Passwords never transfer between platforms. Customers are moved with their details and order history, and we plan a simple sign-in message so nobody is confused on day one.
Plugin features quietly disappear
Every WordPress plugin you rely on is listed and matched to a Shopify feature, an app, or custom code before the build starts, so nothing is discovered missing after launch.
Tracking and email stop working
Google Analytics, Meta Pixel, Klaviyo or Mailchimp, reviews and feeds are reconnected and tested with a real order before the switch.
Messy descriptions and broken formatting
Shortcodes, page-builder markup and broken HTML from WordPress are cleaned so product and blog content looks right on Shopify.
Lost orders during the switch
Launch is scheduled for a quiet time with a short content freeze and a final sync of new orders and customers, so nothing placed on launch day gets lost.
Five steps, usually two to four weeks.
- 01
Audit and mapping
I review your WordPress store, plugins, catalog and traffic, then map every product type, URL and integration to its Shopify equivalent.
- 02
Design and build
Your design is rebuilt on a Shopify theme. This is where Shopify wins: a faster, cleaner storefront your team can edit without a developer.
- 03
Data migration
Products, collections, customers, order history and blog content are moved, then checked against the original store, not just imported.
- 04
Redirects and testing
301 redirects, SEO metadata, tracking, payments, shipping and taxes are set up and tested with real test orders.
- 05
Launch and aftercare
We switch the domain at a quiet time, run a final data sync, then watch Search Console, orders and checkout closely in the first weeks.
You work directly with me throughout: I lead the migration and review every step, and my team handles the build. Larger catalogs or stores with custom integrations can take up to a month. See how I run every project.
A fixed price, agreed before any work starts.
Every store is different, so each migration is quoted as a fixed project after a short review of your current site. You'll know the full price and timeline up front, with no hourly surprises. The main things that shape the quote:
- —Number of products and how complex the variants are
- —How much order history, customer data and blog content needs to move
- —Which WordPress plugins need a Shopify app or custom replacement
- —Whether you want your current design rebuilt or a refreshed design
- —Integrations like ERP, email marketing, reviews and subscriptions
Shopify migration questions.
Will I lose my Google rankings when I move to Shopify?
Not if the migration is done carefully. Every indexed URL is redirected to its new Shopify address with a 301 redirect, and titles, descriptions and content carry over. Small ranking movement for a few weeks is normal while Google recrawls the site; I monitor Search Console after launch to catch anything that needs fixing.
How long does a WordPress to Shopify migration take?
Most migrations take two to four weeks, depending on the size of the catalog, the amount of data being moved and how much of the design is rebuilt. Larger or more complex stores can take up to a month.
Can I keep my order history and customer accounts?
Yes. Order history is imported as archived orders and customers move with their details and tags. Passwords can't be transferred from WordPress or any other platform, so customers sign in fresh on Shopify.
Will my store be down during the migration?
No. The Shopify store is built and tested alongside your live WordPress site. Only the final domain switch happens at launch, scheduled at a quiet time and followed by a final sync of any new orders.
Does my design have to be rebuilt?
Yes. WordPress themes don't work on Shopify, so the storefront is rebuilt on a Shopify theme. Most merchants use this as a chance to fix what wasn't working, and end up with a faster store their team can edit themselves.
Can you migrate from Wix, Webflow, Squarespace or Magento too?
Yes. WordPress and WooCommerce are the most common, but the same process of auditing, mapping, migrating, redirecting and testing applies to Wix, Webflow, Squarespace, Magento and BigCommerce stores.
How much does a Shopify migration cost?
Every migration is quoted at a fixed price after a short review of your current store, because the cost depends on catalog size, data, plugins and design. You'll know the full price and timeline before any work starts.
Thinking about moving to Shopify? Let's map it out first.
Send me your store's URL and what's holding it back. I'll tell you what a migration would involve, how long it would take and what it would cost.
Plan my migration